1. Home
  2. Shops
  3. eterna


Since 1863, the brand eterna has stood for high-quality shirts and blouses with an excellent fit. Quality Swiss fabrics made from 100% cotton and products certified according to the coveted OEKO-TEX Standard 100plus are what make our range stand out from the crowd. An elaborate finishing process means that many of our shirts and blouses also require no ironing and are extremely easy to look after.

The swiss+cotton quality label, which covers the majority of our products, is a sign of the highest quality throughout the entire value chain for the cotton used. Only the top three per cent of cotton produced globally satisfies eterna’s high demands.

The eterna range consists of shirts and blouses in a wide variety of designs, qualities, sizes, collars and fits. With our COMFORT FIT, MODERN FIT and SLIM FIT we want you to ‘feel perfection’. Our custom-made shirts are a real highlight – men love them. The eterna customer can create his shirt exclusively by selecting the collar size, torso size and sleeve length in the colour and design of his choosing. The look is rounded off by ties, knitwear and accessories.

The atmosphere in our stores is characterised by a warm and modern feel. We will take you through our wide range in a clear, logical way and, if you’re in a hurry, find what you need quickly. At the same time we offer a distinctive ambience for you to relax and enjoy passing the time.